Older respondents were also found to be more conscientious of what their pets eat than any other generation: 89% of those over the age of 50 said their pets’ nutrition is important to them, compared to 82% in their 20s, 75% in their 30s and 80% in their 40s. Seven in 10 won’t even let their pet consume ingredients that they haven’t researched themselves first. Most pet owners (78%) said that their pet’s diet is extremely important to them. “Supporting a pet’s zest for life not only keeps our spirits high, but it also improves our own health and wellness, and creates a deeper bond between us and our pets – which is a reward we can all get behind.” “All pet parents know that spoiling your pet is one of the greatest joys of having a furry friend,” said Steve Ball, CEO of Zesty Paws.
Meanwhile, more than four in 10 men said they like ringing in holidays (45%) and birthdays (41%) with their pets.Īdditionally, more than a third of pet owners (37%) will do something special for their pet’s “Gotcha Day.” Nearly half of women surveyed (46%) like to celebrate their pets on their birthday, on random occasions or days just for the fun of it (45%).
